Project role: Design Lead
Year: 2020
Location: Berlin
Elevating Athlete Performance: Tracking Yoga Progress with Skill Yoga's Athlete Assessment
About Skill Yoga
Skill Yoga is an AI-powered yoga app designed specifically for athletes. It features an AI smart coach that creates custom yoga and meditation training sessions, and also provides real-time feedback on poses using the selfie camera.
The challenge
Our research revealed that our competitive users wanted to track their progress in their yoga journeys. We needed a solution that would help users monitor their progress, keep them motivated, and reinforce the unique benefits of yoga.
Defining what to track
Collaborating with yoga experts, we conducted interviews and identified three key areas and correlating tests to track users' yoga progress.
Mental Well-Being
The 14 question WEMWBS test
Flexibility
The sit-and-reach test
Core Stability
A timed forearm plank hold
Ideation and User Journey
We approached the ideation phase with focused brainstorming sessions and iterative sketching exercises. Key steps in our process included
Sketching
We visualized various user flows to integrate the three tests, identifying potential pain points and opportunities for a seamless user experience.
Defining the user journey
Detailed user flows were mapped out, focusing on:
Initial Engagement: Introducing the assessment in an engaging way.
Test Instructions: Providing clear, concise instructions for each test.
Result Presentation: Displaying results in a motivating and supportive manner.
Prototyping and testing
We conducted user testing sessions with a prototype to gather feedback on flow and usability. This feedback informed refinements, ensuring the experience was intuitive and engaging.
The final flow
Imagine spending three hours commuting to work each morning and another three hours returning home. This is the daily reality for many commuters in the small country of Luxembourg. With the highest number of cars per capita in the European Union, Luxembourg's roads are congested.
Intro screen
This screen primes the experience, exciting users about what's to come. By emphasizing the short duration of the tests, we catered to users of all motivation levels.
Alongside the 14-question WEMWBS test, we included information and result screens. Sensitive handling of the result screen copywriting was crucial.
Mental Well-Being Test
The flexibility test included instructional, input, and result screens. Clear instructions were essential to prevent injuries during the sit-and-reach test.
Flexibility Test
Users time themselves doing a forearm plank, with accompanying instructions and a result calculation screen.
Core Strength Test
Users receive an “Athlete Score,” calculated from their three tests. They can track their “Athlete Score” and other test results over time.
Based on the test results, the smart coach recommends a workout to enhance performance, providing clear feedback and a personalized recommendation.
Result Presentation and custom recommendation
Touch points
The Athlete Assessment appears on the user’s training home screen every two weeks and can be dismissed by swiping left.
Users can access their “Athlete Score” in their account section
Users receive a push notification every two weeks if enabled.
Outcomes and learning
High completion Rate
The Athlete Assessment had a completion rate of over 90%, which could be due to pseudo-set framing, where users complete tasks that are part of a set.
Excessive Use
Some users performed the tests daily and competed with friends, indicating a potential second-order effect.
Sharing
Many users took screenshots of their results and shared them on Instagram, which lead Skill Yoga to create a new feature that allowed users to generate and share their Athlete Score on social media.
Integration into the product vision
The Athlete Assessment was a crucial part of the Skill Yoga product vision, designed to utilize both internal and external data to tailor the perfect yoga training for each user.
While the Athlete Assessment was successfully integrated into the Skill Yoga app, the broader product vision of designing the perfect yoga training for each user through comprehensive data utilization was not fully realized.
Conclusion
During my time with Skill Yoga, we successfully addressed the competitive nature of our users by integrating the Athlete Assessment, providing a structured and motivating way to track progress. The high completion rates and user engagement highlighted the effectiveness of our approach. Future developments promised to further enhance the user experience, driven by our commitment to innovation and user satisfaction in the digital yoga space.
